PIF becomes official naming partner of ATP rankings in strategic tennis partnership

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Saudi Gazette report

RIYADH and LONDON — The Public Funding Fund (PIF) and the Affiliation of Tennis Professionals (ATP) have introduced a brand new multi-year strategic partnership.

This collaboration is ready to reinforce the worldwide tennis panorama, benefiting gamers, followers, and stakeholders all through the game.

A cornerstone of this partnership is PIF’s position because the official naming accomplice of the ATP Rankings.

This collaboration celebrates the achievements and development of gamers all through the season, culminating within the crowning of the 12 months-Finish No. 1 on the Nitto ATP Finals in Turin, Italy, persevering with till 2025.

Moreover, PIF will prolong its help to premier ATP Tour occasions, together with these in Indian Wells, Miami, Madrid, Beijing, and the Nitto ATP Finals.

The partnership additionally encompasses the Subsequent Gen ATP Finals, slated to be hosted in Jeddah till 2027.

Following the ATP’s Baseline program launch, PIF is ready to unlock new alternatives for the game’s rising skills and help participant growth initiatives, promising a big uplift for the long run stars of tennis.

The collaboration is a part of PIF’s intensive sponsorship endeavors, which give attention to inclusivity, sustainability, youth, and expertise.

These pillars underscore PIF’s dedication to investing in transformative initiatives and partnerships that foster group engagement and sustainable progress.

Collectively, PIF and ATP purpose to spearhead the long-term growth of tennis.

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Via PIF’s engagement with the ATP’s OneVision Strategic Plan, the partnership will give attention to unifying the game, enhancing fan experiences, and figuring out scalable progress alternatives to safe a affluent future for tennis.

Massimo Calvelli, CEO of ATP, expressed enthusiasm in regards to the partnership, highlighting it as a pivotal second for tennis.

He emphasised the mutual ambition to drive the game ahead, praising PIF’s dedication to innovation and creating inclusive alternatives.

Mohamed Alsayyad, head of company model at PIF, reaffirmed the fund’s dedication to fostering progress inside the world tennis group.

He emphasised the strategic partnership’s alignment with PIF’s imaginative and prescient to reinforce high quality of life and enact significant change in sports activities each inside Saudi Arabia and internationally.

This partnership comes at a time when tennis is experiencing vital progress in Saudi Arabia, with a 46% enhance in registered gamers from 2019 to 2023.

PIF plans to leverage this momentum, using ATP’s experience to additional develop tennis in Saudi Arabia by means of state-of-the-art amenities, teaching, and an enhanced participant pathway, promising an thrilling future for the game within the Kingdom and past.

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