Sports Boulevard joins as official sponsor for the Saudi Cup’s Riyadh Dirt Sprint race


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RIYADH — The Sports activities Boulevard Basis (SBF) has turn into an official sponsor for the Riyadh Dust Dash race, a part of the 2024 Saudi Cup occasion – the globe’s most prestigious and profitable horse race.

The partnership settlement was sealed within the presence of Prince Bandar bin Khalid Al-Faisal, Chairman of the Equestrian Authority and the Jockey Membership of Saudi Arabia, underscoring a shared imaginative and prescient to foster equestrian sports activities inside Riyadh and past.

This collaboration marks the second consecutive 12 months of SBF’s assist for the Saudi Cup, which boasts an elevated prize pool of over $37.35 million this 12 months. The occasion will highlight top-tier racehorses, jockeys, trainers, and homeowners from all over the world, additional cementing its standing as a premier international racing spectacle.

Ziad Al-Mogren, CEO of the Jockey Membership of Saudi Arabia, highlighted the synergy between Sports activities Boulevard’s dedication to reworking Riyadh with state-of-the-art equestrian amenities and the Jockey Membership’s purpose to have interaction extra Saudi residents within the sport. Jayne McGivern, CEO of Sports activities Boulevard Basis, expressed her enthusiasm for making equestrian sports activities accessible to all Riyadh’s residents, emphasizing horseracing’s vital heritage within the Kingdom.

Scheduled for February 23 and 24 on the King Abdulaziz Racecourse in Riyadh, the Saudi Cup is not going to solely be a showcase of high equestrian expertise but in addition a platform for selling neighborhood engagement via sports activities. The Sports activities Boulevard Basis goals to make use of this partnership to tell attendees in regards to the megaproject’s function in enhancing well being and wellbeing in Riyadh, contributing to the Kingdom’s Imaginative and prescient 2030 to make Riyadh one of many high 10 most habitable cities globally.

The Sports activities Boulevard undertaking, initiated by King Salman bin Abdulaziz in March 2019, is ready to revolutionize city residing in Riyadh. By changing a beforehand industrial hall right into a verdant city retreat, the undertaking guarantees to supply a community of inexperienced pathways catering to pedestrians, cyclists, athletes, and horse-riders, fostering a more healthy and extra vibrant metropolis life. — SG

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